Rickenbacker - Rickenbacker International Corporation (RIC) - is a guitar manufacturer based in Santa Ana, California. Founded in 1931 by Adolph Rickenbacker and steel guitarist George Beauchamp. The Rickenbacker guitar company was origninally established to develop and manufacture what was then called “electro instruments”, that is electric steel or hawaii guitars and amplifiers1).

1) The Earliest Days of the Electric Guitar - history Richenbackers official history.